Do you know who are the most influential on Czech LinkedIn?

The updated ranking of the top 30 Czech CEOs with the highest impressions on LinkedIn for the period of the second half of 2022 showed that company heads are getting more and more involved on LinkedIn.

The conditions for ranking were:

– must be from a company that has more than 200 employees on LinkedIn.
– have posts for at least 3 months in a row in the given period.
– have the keyword CEO or its synonym, including Chairman, on a profile.

Based on these criteria, we analyzed the profiles of 3,209 CEOs.

— TOP CEOs according to the impact of posts on LinkedIn

Besides the 30 most successful names, what else did we find out during the analysis?

Year-on-year, the TOP 10 CEOs’ hit increased by 19.3% (comparison H2/2021 versus H2/2022).
Most representatives of the TOP 20 CEOs are from the financial sector (6 representatives), followed by IT (3 representatives), retail (2), then manufacturing, and the energy segment.
In the first half of last year, it was enough to have an average monthly hit of 28,710 to rank in the TOP 10. In the second half, it would only be enough for 26th place.
Year-on-year, the number of active CEOs increased by 50% (from 1,000 to 1,500).

TOP 30 CEOs on LinkedIn according to the number of posts impressions for the second half of 2022
Ranking H1 22	Ranking H2 22	Name	Company
1	1	Ondrej Vlcek	Avast/Gen
	2	Klaus Zellmer	Škoda Auto
6	3	Matthijs Welle	Mews
2	4	Tomáš Salomon	Česká spořitelna
3	5	Simona Kijonkova	Packeta Group
13	6	Jan Juchelka	KB
16	7	Tom Kindermans	SAP
8	8	Borkovec Petr	Partners Financial Services, a.s.
11	9	Daniel Beneš	ČEZ
15	10	Jaroslav Havel	Havel & Partners
4	11	Tomáš Vala	Siko
	12	Michaela (Lhotková) Bauer	ČSOB
	13	David Lhota	WPP
22	14	Roman Juráš	Generali
	15	Pavel Sovicka	Panattoni
14	16	Milan Slapak	GE Aviation
	17	Aleš Blažek	ČSOB
10	18	Milan Polák	Zoot
	19	Kamil Čermák	ČEZ ESCO
9	20	Šimon Pánek	Člověk v tísni
29	21	Stefan Hoppe	Kaufland
26	22	Tomasz Wiatrak	Orlen
17	23	Jaroslav Skvrna	Deloitte
	24	Tomas Vondracek	ACTUM Digital
	25	Munir Nanji	Citi
	26	Igor Vida	Raiffeisenbank
5	27	Tomáš Čupr	Rohlik.cz
18	28	Alessandro Pasquale	Mattoni
25	29	Martin Peleška	Toyota
	30	Petr Polak	Visa

However, we were not only interested in CEOs. What else caught our eye in the company rankings:

— TOP companies according to followers

The incredible growth of JetBrains continues – they grew again by 11% and such large numbers are absolutely unique in the Czech Republic.
We also made a comparison of the numbers of all companies for the first half of 2022. The increases are solid – we are happy that more and more work is being done with LinkedIn.
The data is updated as of 12/19/2022.

TOP 80 companies on LinkedIn according to the number of followers in 2022
Ranking H1 22	Ranking H2 22	Company	# of followers H1 22	# of followers H2 22
1	1	JetBrains	247 745	274 712
2	2	ŠKODA AUTO a.s.	108 816	119 001
3	3	Forbes Česko	78 096	85 821
4	4	Moravia	66 842	67 007
6	5	Zentiva	62 528	66 014
5	6	Socialbakers (Now Emplifi)	64 696	64 691
7	7	Česká spořitelna	46 902	49 853
9	8	Komerční banka	39 172	42 351
10	9	Avast	36 865	39 339
12	10	People in Need	30 631	36 247
13	11	CzechCrunch	29 817	35 924
11	12	Alza.cz a.s.	32 585	35 199
14	13	Rohlik	29 259	32 054
	14	CTech by Calcalist		31 852
15	15	ČSOB	28 475	31 574
17	16	EUSPA – EU Agency for the Space Programme	27 140	31 100
19	17	ČEZ	25 509	31 098
18	18	ČNB	26 392	30 487
16	19	Seznam.cz	27 189	30 088
20	20	PPF Group	25 447	27 300
23	21	Lidl Česká republika v.o.s.	24 405	27 191
22	22	Na volné noze	24 554	26 937
25	23	Mews	20 032	25 790
24	24	Czechitas	20 937	23 504
27	25	Ministry of Foreign Affairs of the Czech Rep	18 658	22 659
32	26	Memsource(Phrase)	17 025	22 644
26	27	Dormer Pramet	18 781	21 918
34	28	Make	16 864	21 093
28	29	Prusa research	18 059	20 919
	30	Bobcat EMEA		20 542
31	31	IBA Group	17 221	20 048
29	32	Kiwi.com	17 789	19 920
30	33	PRECIOSA LIGHTING	17 760	18 913
35	34	Plzeňský Prazdroj / Asahi Europe & International	16 793	18 604
33	35	Raiffeisenbank a.s.	16 972	18 510
41	36	EUROWAG	15 324	17 792
36	37	O2 Czech Republic	16 759	17 540
39	38	MONETA Money Bank	15 659	17 361
46	39	ComAP Group	14 613	17 018
37	40	KPMG Czech Republic	16 014	16 978
45	41	Česká televize	14 752	16 610
38	42	Home Credit International	15 867	16 557
40	43	ROBE Lighting s.r.o.	15 390	16 497
44	44	TATRA TRUCKS a.s.	15 008	16 457
	45	Škoda Group		16 363
	46	RISCO Group		16 341
	47	CzechInvest		16 319
42	48	Project Syndicate	15 151	16 207
47	49	Doosan Škoda Power	14 335	15 663
43	50	AVG Technologies	15 068	15 308
50	51	Air Bank a.s.	13 432	15 099
48	52	T-Mobile Czech Republic a.s.	13 690	14 971
52	53	Czechoslovak Group	12 951	14 551
51	54	AERO JOBS EUROPE.COM	13 358	14 465
	55	Integromat		14 362
49	56	Czech Airlines	13 648	14 215
57	57	Zásilkovna s.r.o.	11 535	14 125
53	58	Kofola	12 717	13 849
54	59	LMC	12 672	13 607
55	60	PwC	12 270	13 582
	61	Marketing & Media		13 511
	62	ČKD Blansko		13 316
63	63	#HolkyzMarketingu	9 544	12 940
	64	ROI Hunter		12 837
	65	ŠKODA Česká republika		12 822
56	66	Tesco Stores CR, a.s.	11 869	12 702
	67	Welcome to the Jungle Česko		12 556
	68	Fortuna Entertainment Group		12 550
67	69	StartupJobs.cz	8 937	12 496
	70	CzechTrade		12 458
60	71	Unicorn	11 051	12 320
	72	accessiBe		12 293
	73	Kentico		12 013
61	74	UniCredit Bank Czech Republic and Slovakia	11 034	11 752
70	75	Úřad vlády ČR	8 232	11 680
	76	Kontent.ai		11 671
	77	Bohemia Interactive		11 653
	78	CFD SUPPORT		11 602
	79	Albert Česká republika		11 543
	80	Prague Airport		11 483

— TOP companies by impressions

For the TOP 20 companies, the impressions increased by 43.6% year-on-year.
Last year, it was enough to have an average monthly hit of 74,937 to rank 20th. Now it would only be good enough for 30th place.

TOP 25 companies on LinkedIn according to the impressions of posts for the second half of 2022
Ranking	Company
1	Česká spořitelna
2	Škoda Auto
3	Avast/Gen
4	KB
5	ČSOB
6	Mews
7	Havel & Partners
8	Deloitte
9	Alza.cz a.s.
10	T-Mobile
11	ČEZ
12	Generali Česká pojišťovna
13	PwC
14	SAP
15	EY
16	Seznam.cz
17	LIDL Česká republika
18	CoolPeople
19	Partners Financial Services, a.s.
20	Zásilkovna s.r.o.
21	Raiffeisenbank
22	Air Bank
23	Vodafone
24	KPMG Czech Republic
25	Kaufland
26	SIKO KOUPELNY
27	Czech news center
28	KIWI
29	Moneta
30	Kooperativa
31	Internet Mall
32	WPP
33	Rohlík.cz
34	Dr.Max Pharmacy Chain
35	Zoot
36	ORLEN Unipetrol
37	Tesco
38	EON CZ
39	Panattoni
40	GE Aviation

Follow our LinkedIn and blog for more statistics.

Source: LinkedIn Sales Navigator and LinkedIn content report.

14. 2. 2023