We believe that if you want to do business efficiently and globally, you must build it on the right data and technology, be able to use available digital channels and, most importantly, connect the activities of your sales and marketing teams into one whole entity.

When Jirka and I talked about this topic in 2018, we saw a quite different approach in practice. Companies used primarily proven offline channels to reach new clients, and B2B marketing was often relegated.

That’s why we went to the market at the beginning of 2019 and started a project. At first, it was called “Social Selling po česku” and later it transformed into a full-fledged company under the FUTURE SALES brand.

At first, we bet on LinkedIn, which was already widely used for B2B communication around the world, but in our country, it was still mainly an HR platform.

Education and campaigns on LinkedIn are still our main products today. Over time, however, we have expanded our services to include data analytics, setting up and managing digital tools (SalesTech), or e-mail marketing so that we can cover for clients the most important options that today’s market for B2B marketing and sales offers.
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